Join the thriving team at TAG, a Melbourne-based Digital Studio specialising in Strategy, Technology and Marketing. As a Senior Performance Manager, you will take on a leadership role, driving the success of our clients' marketing campaigns and mentoring a team of skilled performance marketers.
Some responsibilities include:
Strategic Leadership: Spearhead the development of comprehensive SEM and Paid Social Media strategies, collaborating closely with Performance Managers to align with business objectives and campaign goals across various industries including E-Commerce, Property, Health, Education, Sport and Retail.
Campaign Excellence: Oversee the implementation of paid media campaigns across various platforms. Specifically Google Ads, Meta (Facebook & Instagram), LinkedIn, Pinterest and TikTok, ensuring meticulous ad set-up and precise audience targeting for maximum performance.
Budget Mastery: Manage campaign budgets strategically, optimising resource allocation to achieve outstanding results while adhering to client constraints.
Performance Mastery: Continuously monitor and analyse campaign performance, expertly collecting data and crafting insightful reports. Offer actionable recommendations for enhancement, ensuring KPIs are met and exceeded.
Advanced A/B Testing: Conduct advanced A/B testing of ad creatives, audiences, and campaign elements to identify and execute best-performing strategies for ongoing optimisation.
Audience Segmentation Expertise: Develop and refine audience segmentation strategies based on data-driven insights to elevate ad targeting precision and boost conversion rates.
Innovation and Industry Leadership: Stay at the forefront of industry trends, technologies, and best practices in SEM and Paid Social Media marketing. Collaborate with the Performance Manager and platform representatives to test new platform features, including beta testing opportunities.
Knowledge Sharing: Train and educate both internal and external stakeholders on the latest platform initiatives and product changes, enhancing our advertising offerings.
Team Leadership & Coordination: Take the lead in fostering the team’s professional and career development. Also manage and coordinate a local & remote team of ad operations specialists, providing guidance on ad creation, management, and routine implementation/optimisation efforts.
Client Partnering: Support the team in handling challenging campaigns and data reporting across major north star metrics such as ROAS, CPA, clicks, impressions, frequency, spend, and revenue.
Strategic Planning: Collaborate with our measurement team to comprehend the incremental uplift of advertising changes and optimisation strategies applied for our clients.
Client Collaboration: Assist the team in aligning with client goals, releases, targets, and budgets during planning, including client quarterly business reviews and fortnightly work-in-progress meetings.
Requirements
Seasoned Experience: Demonstrable experience in senior-level management of SEM and Paid Social campaigns.
Reliable Leadership: Be a trusted source of information and output for team members and clients alike, delivering on our commitments and allowing our results to define our success.
Platform Diversity: A hunger and curiosity for the possibilities within different platforms such as Podcasts, TikTok, Snapchat, Pinterest, VR, Threads as they evolve in the market.
Data & Analytics Acumen: Strong data management skills across Google Sheets, GA and Meta Business Manager, as well as the emerging suite of business intelligence & analytics tools.
Strategic Vision: Expertise in managing and developing media strategies, including budget allocation to objectives and channels.
Attention to Detail: A keen eye for detail, combined with exceptional multitasking abilities.
Creative Problem-Solving: Proven ability to think creatively and solve complex problems.
Effective Communication: Excellent communication and interpersonal skills, presenting to clients, managing expectations and enabling seamless collaboration in a team environment.
Ecommerce Enthusiast: A genuine passion for eCommerce and working with emerging direct-to-consumer brands.
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