CRO & Experimentation

Get more revenue from the traffic you’re already paying for

How we help

Every business invests in channels like ads, SEO, social, and email to bring people to their site. But most leave money on the table by not converting that traffic into customers. That’s where we come in.

CRO (Conversion Rate Optimisation) is the science of turning browsers into buyers. It helps you unlock more value from the traffic you’re already paying for – without spending another cent on media.

If your site isn’t converting, it’s leaking money. We help plug the gaps and uncover hidden revenue by continuously testing and improving your digital experience. From funnel strategy to creative, dev and QA – we run the full CRO program to drive real business outcomes.

Even small improvements compound fast. A 1% lift in conversion could mean hundreds of extra sales without increasing your ad spend. CRO lowers cost per acquisition, increases AOV, and makes every marketing dollar work harder.

More conversions = more revenue = more growth.

Why work with TAG?

Shopify CRO experts focused on ROI
Fast testing across strategy, creative, dev
AI-powered prioritisation for bigger wins
We flex around your team
Transparent reporting and compounding optimisation

What we deliver

Website Audit & Opportunity Map

We begin with a comprehensive review of your site experience, from the homepage to checkout. We analyse your data, identify friction points, and highlight the most significant opportunities to grow conversion and revenue.

High-Impact Test Plan

We prioritise test ideas based on business impact. You’ll see exactly where we’re focusing, why it matters, and how it aligns with goals such as revenue, conversion rate, and customer lifetime value.

Creative + Copy + UX Experiments

We design and build tests that improve layouts, messaging, calls to action, mobile experience, and more. Everything is tailored to your brand and your audience.

Clean Development & Launch

Our devs can implement winning variations with speed and precision, fully QA’d across devices. You don’t have to lift a finger.

Performance Tracking & Learnings

We track conversion metrics and statistical significance across every test. Each month, we deliver insights that not only explain what worked but also why.

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Continuous Optimisation Framework

CRO isn’t a one-time fix. We run an always-on testing engine that continually learns, refines and improves your site, so growth compounds over time. Every experiment is aligned to your key business goals like revenue, AOV and LTV.

CRO & Experimentation

Frequently Asked Questions

What kind of results will we actually see - and how fast?

Most clients see a 15–30% lift in conversion rates or average order value within the first 60-90 days. We also use a custom ROI calculator to show the real-dollar impact of every test, so you’ll see clearly what’s working. Beyond conversion rate, we track key metrics like add-to-cart rate, lead submissions, and total sales to give you a full picture of growth.

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Do you only work with e-commerce brands?

No. While we specialise in ecommerce (especially Shopify), our CRO methodology works for any business that relies on its website to drive action, whether that’s sales, leads, or sign-ups. We’ve helped B2B brands, service providers, and startups improve performance through smarter testing and optimisation.

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Can you work with our internal team or other agencies?

Absolutely. We can run your entire CRO program end-to-end, or integrate seamlessly with your in-house design, dev, or marketing teams. If you already work with an agency, we’re happy to collaborate to drive stronger, faster results without duplicating effort.

Do we need to buy CRO tools, or do you handle that?

We’re not tied to any one platform, we recommend the best tools for your goals and budget. If you’re starting from scratch, we’ll help you choose and set up the right solution. If you already use a CRO platform, we’ll integrate seamlessly. You don’t need to worry about the tech, we’ll make it seamless. See our Technology Partners.

How do your commercial models work?

We typically begin with a one-time engagement that includes a deep audit, funnel analysis, and CRO strategy. From there, most clients move on to a monthly retainer, where we run testing and optimisation in structured sprints. Pricing is designed to reflect both performance and value, rather than just the hours spent.

Why invest in CRO if I’m already running paid ads?

Because CRO makes every dollar you spend on traffic more effective. Instead of paying for more clicks, you’ll get more revenue from the same audience. CRO lowers your cost per acquisition, increases customer value, and compounds over time, so you scale smarter, not just bigger.

Our Work