CRO & Experimentation

Get more revenue from the traffic you’re already paying for

How we help

Every business invests in channels like ads, SEO, social, and email marketing to bring people to their site. But most leave money on the table by not converting that traffic into customers. That’s where we come in.

CRO (Conversion Rate Optimisation) is the science of turning browsers into buyers. It helps you get more value from the traffic you’re already paying for, without spending another cent on media.

If your website isn’t converting well, you’re leaving money on the table. As a trusted CRO agency, we help you fix those leaks and find new ways to make more sales. We handle everything, from improving your sales funnel and creative ideas, to development and testing, so you get the results you’re looking for.

Even small improvements add up fast. Just a 1% increase in conversion can mean hundreds more sales, all without spending more on marketing.

More conversions = more revenue = more growth. It’s as simple as that.

Why work with TAG?

Shopify CRO experts focused on ROI
Fast testing across strategy, creative, dev
AI-powered prioritisation for bigger wins
We flex around your team
Transparent reporting and compounding optimisation

What we deliver

Website Audit & Opportunity Map

We start by taking a close look at your entire website experience, from the homepage all the way to checkout. Using your data, we find where visitors might be getting stuck and highlight the biggest opportunities to increase your conversion rate.

High-Impact Test Plan

Next, we focus on testing what will make the biggest difference for your business. You’ll always know what we’re working on, why it matters, and how it ties back to your goals.

Creative, Copy & UX Experiments

We create simple but powerful tests to improve your website’s layout, messaging, calls to action, and mobile experience. Every change is designed with your brand and customers in mind to ultimately help turn more visitors into buyers.

Clean Development & Launch

Our developers roll out the winning changes quickly and smoothly. Everything is tested across devices before it goes live, so you don’t have to worry about a thing.

Performance Tracking & Learnings

We keep a close eye on how each test performs. Every month, we share insights explaining what worked, what didn’t, and why, so you can get a front-row seat to the progress.

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Continuous Optimisation Framework

Conversion rate optimisation isn’t a one-time fix. We run ongoing testing that keeps improving your site. Every experiment is focused on your key business goals, like increasing revenue, average order value (AOV), and customer lifetime value (LTV), so your growth builds over time.

CRO & Experimentation

Frequently Asked Questions

What kind of results will we actually see - and how fast?

Most clients see a 15–30% increase in conversion rates or average order value within the first 60 to 90 days. As a data-led CRO agency, we use a custom ROI calculator to show the real-dollar impact of every test, so you can see exactly what’s working. We also track key performance metrics like add-to-cart rate, lead submissions, and total sales, giving you a crystal clear view of how your business is growing.

Do you only work with e-commerce brands?

Not at all. While we specialise in eCommerce brands (especially Shopify), our conversion rate optimisation services work for any business that depends on its website, from sales and sign-ups to leads and bookings. We’ve worked with B2B companies, service providers, and fast-growing startups across Australia to drive better results through smart, consistent testing.

Can you work with our internal team or other agencies?

Absolutely! Whether you want a fully managed CRO program or just need a conversion rate optimisation expert to plug into your team, we’re flexible. We can work alongside your in-house designers, developers, or marketing leads and we’re always more than happy to collaborate with other agencies to keep things running smoothly.

Do we need to buy CRO tools, or do you handle that?

We’ve got it covered. We're not locked into any one platform, we’ll recommend the best tools for your goals and budget. If you’re new to conversion rate optimisation (welcome!) we can help you choose and set everything up. If you already have tools in place, we’ll work with them. See our Technology Partners.

How do your commercial models work?

We usually start with a full website audit, funnel review, and CRO strategy. From there, most clients move to a monthly retainer where we run ongoing testing in structured sprints. Our pricing reflects the value and performance we deliver — not just hours on the clock. It’s CRO built around real impact.

Why invest in CRO if I’m already running paid ads?

This is a common question we get, so let us break it down. Because CRO makes every ad dollar work harder, instead of buying more clicks, you’ll get more sales from the same audience. A strong conversion optimisation strategy lowers your cost per acquisition, increases customer value, and delivers long-term growth. It’s the smarter way to scale and why so many businesses in Sydney, Melbourne and across Australia trust us as their CRO agency.

What is a CRO agency?

CRO stands for Conversion Rate Optimisation. A CRO agency helps you figure out why people aren’t buying on your website — and what you can do to change that. Instead of spending more to get more visitors, we help you get more value from the people already on your site. That might mean clearer messaging, a better checkout process, or a better mobile experience. It’s about working smarter, not spending harder.

What does a CRO agency do?

A CRO agency looks at how users interact with your website, identifies where people drop off, and runs tests to improve performance. That might include updating layouts, refining messaging, simplifying checkout, or improving mobile UX. The goal is always the same: higher conversion rates and more revenue without increasing ad spend.

Why should you hire a CRO agency?

Hiring a conversion rate optimisation agency gives you access to a proven strategy, experienced testers, and the right tools, without needing to build it all in-house. We bring outside perspective, cross-industry experience, and a dedicated team that knows what to look for and how to deliver results quickly.

Should you hire an agency or build out your own in-house team?

It depends on where your business is at. If you’re growing and want results quickly, hiring a CRO agency is usually the faster and more affordable option. You get a team of experts who already know what works, no need to spend time hiring, training, or figuring it all out yourself.

What is conversion rate optimisation?

Conversion rate optimisation is the process of improving your website so that more visitors take action, whether that’s making a purchase, signing up, or filling out a form. It’s about making small, smart changes that remove friction, build trust, and guide people toward saying "yes!”.

What is a good conversion rate for your business?

A “good” conversion rate depends on your business type, but for most eCommerce stores, it’s usually between 2% and 5%. For B2B or service websites, it can be a little higher. But really, the best benchmark is your own. With the right conversion optimisation services, the goal is to keep improving, step by step.

How do you calculate conversion rate?

Conversion rate = (Conversions ÷ Visitors) x 100

So if 500 people visit your site and 25 buy something, your conversion rate is 5%. As your CRO agency, we’ll help you measure, understand, and improve that number over time.

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Does CRO affect other marketing efforts?

Absolutely, and in the best way. CRO helps you get more from everything else you’re already doing, paid ads, SEO, email, and social. When your website converts better, every marketing dollar goes further. You spend less to earn more.

Our Work