Optimise Digital Experiences
CRO & Experimentation
Through A/B testing and data-driven optimisations, we improve conversion rates and maximise your ROI.
How we help
Most brands focus on driving traffic, but overlook the real lever for growth: converting that traffic. That’s where we come in.
We embed a structured CRO engine into your business to help you test smarter, learn faster, and optimise continuously. From funnel analysis and strategy to creative, testing and implementation -we run the full CRO program for you, aligned to your business goals like revenue, AOV, and LTV.
It’s not just ideas or recommendations. Our team becomes an extension of yours – designing, building, and launching high-impact experiments that unlock growth. While you focus on your business, we focus on turning more of your visitors into customers.
Why work with TAG?
- Shopify CRO experts focused on outcomes
- Fast testing across strategy, creative, dev
- AI-powered prioritisation for bigger wins
- Execution-first – we build and launch
- Clear reporting and compounding optimisation
What we deliver
CRO Audit & Funnel Assessment
We begin with a comprehensive review of your site experience - from homepage to checkout. We analyse your data, identify friction points, and highlight the biggest opportunities to grow conversion and revenue.
Prioritised Testing Backlog
We build a centralised backlog of A/B and multivariate test ideas, ranked by impact and effort. You always know what were working on and why it matters.
Test Design & Execution
We plan, write, design, and build tests - spanning copy, layout, UX, offers and more. Whether it's a subtle tweak or a bold experiment, we handle creative and technical execution.
Development & QA
Our development team implements test variations with clean, conversion-friendly code - across desktop and mobile. All tests are fully QA’d before launch.
Performance Measurement & Reporting
We track conversion metrics and statistical significance across every test. Each month, we deliver insights that not only explain what worked - but why.
Continuous Optimisation Framework
We operate a live experimentation engine. As each test concludes, we feed learnings back into the roadmap and push the next iteration forward.
Frequently Asked Questions
1
What kind of results can we expect, and how soon?
Conversion rate and average order value are the two core metrics we aim to lift, typically by around 20% in the first 60–90 days. But we also track improvements across add-to-cart rate, checkout completion, lead submissions, and more. Beyond performance, we also focus on capability uplift – building your internal CRO maturity through better tools, processes, and decision-making. Our bespoke ROI uplift calculator helps you clearly see the dollar impact of every test we run.
2
Do you only work with ecommerce brands?
No. While ecommerce (especially Shopify) is our core focus, we also work with B2B and service-based businesses to improve conversion rates through lead flow analysis, on-site testing, and funnel optimisation. Our methodology applies to any business that wants to turn more traffic into action.
3
Can you work with our internal team or other agencies?
Yes. We can fully own your CRO program or integrate seamlessly with your internal design, dev or analytics teams and with any existing agency partners. We’re flexible in how we plug in to make the most impact.
4
What CRO tools do you use?
We’re tool-agnostic but have strong partnerships with several leading CRO platforms. If you’re not currently using a tool, we’ll help you choose the right one for your goals – and support setup, onboarding and training as needed. See our Technology Partners.
5
How do your commercial models work?
We typically begin with a one-off engagement focused on an audit, analysis and CRO strategy, including tech recommendations if needed. From there, most clients move into an ongoing retainer where we manage testing, optimisation and reporting in structured monthly sprints.
6
Why invest in CRO if I’m already running paid ads?
Because CRO makes every marketing dollar work harder. Improving your website’s ability to convert means you’ll get more value from the traffic you’re already paying for – reducing cost per acquisition and increasing revenue without increasing ad spend. CRO turns traffic into results.
Related Services
UX Research & UI Design
We analyse customer behaviour and craft intuitive, high-converting interfaces that improve engagement and retention.
Web Development
From fast-loading landing pages to complex eCommerce stores, we build scalable, high-performance websites.
App Development
We develop robust, user-friendly mobile and web apps designed to drive engagement and business growth.