Grow Customer Value
Loyalty
We build and implement loyalty strategies that turn customers into repeat buyers and brand advocates.
How we help
Getting customers to buy once is hard. Getting them to come back again and again takes more than a welcome discount.
We design loyalty programs that actually matter to your customers. That might be points, tiers, exclusive access, or referral rewards - all built around what motivates your audience and aligned to your business goals.
We help you structure the program, build it into your tech stack, and bring it to life through campaigns, automations, and content. Whether you're launching something new or fixing what's already in place, we make sure loyalty drives real value - not just marketing noise.
The goal is simple. Keep your best customers coming back, spending more, and spreading the word.
Why work with TAG?
- Custom loyalty programs designed for your brand
- Built to drive retention, not just engagement
- Experience across ecommerce, subscriptions, and memberships
- Execution handled across strategy, creative, and tech
- Integrates with your existing platforms and data
- Clear ROI through increased repeat purchases and referrals
What we deliver
Loyalty Program Strategy
We define the right structure for your brand - from points and tiers to perks and partnerships - with a clear link to customer behaviour and business outcomes.
Platform Selection and Setup
We work with your existing tools or recommend the right loyalty platform for your goals. Then we help set it up and connect it to your store, CRM, and data.
Creative and Messaging
We design the brand, language, and content that brings your loyalty program to life, from naming and visuals to onboarding, emails, and in-store materials.
Campaigns and Automations
We plan and run campaigns to drive sign-ups, re-engage dormant members, and celebrate milestones. We also build automations that keep members engaged without constant manual work.
Referral Program Integration
We can build a standalone referral experience or connect it to your loyalty program - giving customers even more reasons to spread the word.
Tracking and Optimisation
We monitor performance and look for ways to improve enrolment, participation, repeat purchase rate, and program ROI, so loyalty becomes a key growth channel.
Frequently Asked Questions
1
Do you use a specific loyalty platform?
We’re not tied to one platform. We’ve worked with LoyaltyLion, Smile, Yotpo, and others, and can also help you evaluate or integrate with custom setups. We’ll recommend what makes sense for your goals and budget.
2
What kind of results can loyalty programs drive?
A good program can lift repeat purchase rate, average order value, and customer lifetime value. It can also improve brand engagement and word of mouth. We focus on loyalty that delivers clear financial impact, not just surface-level metrics.
3
Can you fix or improve an existing program?
Yes. We can audit what’s already live, identify what’s not working, and recommend improvements. Whether it’s the structure, design, messaging, or backend, we’ll help you get more from it.
4
How do referrals fit in?
Referrals often perform best when integrated into your loyalty program. We can build or connect a referral engine that rewards customers for sharing your brand, with tracking and incentives that actually work.
5
How do you measure success?
We track metrics like enrolment rate, participation, revenue from loyalty customers, and repeat purchase frequency. More importantly, we measure how loyalty impacts your overall growth and customer value.
6
What’s the first step?
We start with a discovery session and program audit. We’ll review your current setup (if any), customer data, and business goals - then build a plan to launch or relaunch a loyalty experience that works.
Related Services
CRM & Automation
We implement CRM systems and automated workflows across email, SMS, and push notifications to deliver personalised engagement, nurture leads, and improve customer retention.
Personalisation
Using data and AI-driven insights, we create tailored customer experiences that increase engagement and conversions.