Grow Customer Value
Personalisation
Using data and AI-driven insights, we create tailored customer experiences that increase engagement and conversions.
How we help
Most websites and campaigns treat everyone the same. That’s a missed opportunity.
We help you tailor the customer experience based on real behaviour, preferences, and context. That means showing different messages to different segments, recommending the right products, and adjusting content based on where someone is in their journey.
We do this across key touchpoints - your website, emails, paid ads, and app. Whether it’s dynamic content blocks, product suggestions, or personalised landing pages, we make your marketing smarter, faster, and more relevant.
Personalisation isn’t just a feature. When it’s done right, it drives real growth.
Why work with TAG?
- Real-time personalisation across key channels
- Handled by in-house strategy, creative, and dev
- Built on customer data, not assumptions
- Works across ecommerce, B2B, and mobile
- Clear uplift in engagement and conversion
- We build, launch, and optimise for you
What we deliver
Personalisation Audit and Strategy
We assess your current personalisation efforts, map use cases across channels, and prioritise the biggest opportunities based on your goals.
Onsite Personalisation
We build content blocks, banners, and recommendations that change based on real-time customer behaviour, helping increase relevance and conversions.
Email and Messaging Personalisation
We tailor your campaigns and automations with smarter subject lines, product suggestions, and offers, based on each user’s actions and preferences.
Customer Segmentation
We define and implement segments using data like past purchases, browsing history, and engagement. These segments form the base for personalised messaging.
Testing and Performance Tracking
We test messaging, layouts, and logic across segments, then track the impact on metrics like click-through rate, time on site, and conversion.
Integration and Enablement
We connect personalisation to your existing stack - CRM, CMS, CDP, paid media - and help your team scale it with better processes and training.
Frequently Asked Questions
1
What tools do you work with?
We work with a range of tools, including Dynamic Yield, Klaviyo, Braze, Shopify, HubSpot, and other CDPs and CMS platforms. If you don’t have something in place, we’ll help you choose.
2
Can you work with our dev or design team?
Yes. We can manage end-to-end delivery or collaborate with your internal team. For example, we might create the logic and messaging while your dev team handles implementation.
3
What kind of results should we expect?
Most clients see a lift in engagement, conversion rate, and average order value. We also track improvements in returning visitor behaviour, email performance, and product interaction.
4
Do we need a lot of data to start?
No. You can begin with basic data like browsing activity or past purchases. We’ll build more advanced use cases as your program and data mature.
5
Is this just for ecommerce?
Not at all. We’ve delivered personalisation for ecommerce, B2B, and app-based brands. If you have an audience and content, it can be personalised.
6
How do we get started?
We begin with a personalisation audit. We review your tools, data, and current setup, identify opportunities, and create a roadmap to launch and scale from there.
Related Services
CRM & Automation
We implement CRM systems and automated workflows across email, SMS, and push notifications to deliver personalised engagement, nurture leads, and improve customer retention.
Loyalty
We build and implement loyalty strategies that turn customers into repeat buyers and brand advocates.