AI SEO

We improve your rankings and AI visibility with a strategic blend of technical optimisation, content authority, and generative engine positioning to increase organic traffic and LLM recommendations.

How we help

Search is one of the most cost-effective and compounding growth channels – but the game has fundamentally changed. Traditional SEO gets you ranked on Google. AI SEO and GEO get you recommended by ChatGPT, Claude, and Perplexity when customers ask what to buy.

We help brands increase visibility across both traditional search and AI-powered discovery channels. Our approach combines technical optimisation, content strategy built for AI citation, and authority-building that makes you genuinely worth recommending.

Whether you're launching a new site, recovering from a rankings drop, or trying to scale organic performance while building LLM visibility, we focus on what matters: qualified traffic, conversions, and being the brand AI assistants recommend.

We manage the strategy and execution - so you show up when it counts, in search results

Why work with TAG?

SEO and GEO strategies aligned to commercial goals
Full technical audits covering traditional and AI indexing
Content that ranks in Google and gets cited by AI models
LLM visibility tracking and optimisation
Transparent performance tracking across all discovery channels

What we deliver

Technical SEO & AI Indexing Audit

‍We audit your site structure, speed, indexing, and on-site factors for both traditional crawlers and AI agents - then fix the issues impacting performance across all channels.

Keyword & Question Strategy‍

We identify high-value search terms and the questions customers ask AI assistants, mapping both to your content strategy for maximum visibility.

On-page Optimisation for Dual Visibility

‍We optimise pages for traditional SEO while ensuring they're structured for AI citation – balancing keyword relevance with the substantive content AI models prefer.

Citation-Worthy Content Strategy

We create content that ranks in Google and gets cited by AI models: comprehensive guides, original frameworks, and authoritative resources that establish genuine expertise.

LLM Visibility Tracking & Optimisation

‍We monitor how AI assistants mention your brand, track citation frequency, identify gaps, and optimise to increase recommendations across ChatGPT, Claude, and Perplexity.

‍Ongoing SEO & GEO Management

‍We deliver monthly prioritisation, updates and optimisations across both traditional search and AI visibility - keeping rankings improving and ensuring AI models recommend you more often.

AI SEO

Frequently Asked Questions

What's the difference between SEO and GEO?

SEO optimises for search engine rankings – getting you positioned 1-10 on Google. GEO (Generative Engine Optimisation) optimises for AI recommendations – ensuring ChatGPT, Claude, and Perplexity mention your brand when users ask questions. Traditional search gives users links to explore. AI search gives direct recommendations. You need both.

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How long does it take to see results?

Traditional SEO typically takes 3-6 months to see traction, with compounding growth from there. GEO and LLM visibility can show faster initial movement but requires consistent authority-building. We focus on long-term gains in traffic, rankings, conversions, and AI recommendations - not just vanity metrics.

Which industries do you work with for AI SEO and GEO?

We work across e-commerce, B2B, tech and software, property, health, finance, and professional services - tailoring our approach to your business model, industry, and how your customers research and make decisions. AI visibility matters for any business where customers use AI assistants to research purchases, compare options, or find service providers.

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How do you track AI visibility and performance?

We use a combination of LLM visibility platforms, traditional analytics (GA4, GSC, rank tracking), and custom monitoring to track how often AI assistants mention your brand, what context they use, and which sources they cite. We deliver monthly reports covering rankings, traffic, content performance, AI visibility trends, and prioritised next steps.

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What if I already have someone doing SEO?

We're happy to audit your existing approach, offer a second opinion, or complement your current team with GEO expertise and AI visibility tracking. Most SEO teams aren't optimising for LLM recommendations yet - we can fill that gap.

Can you create the content as well?

Yes - our in-house content team in Melbourne can plan, write and optimise blogs, landing pages, guides, and category copy designed to rank in traditional search and get cited by AI models. We focus on substantive, authoritative content that drives both channels.

Is GEO a replacement for SEO?

No. GEO complements SEO. Search engines still drive demand, while AI tools influence decision-making. We align both so your brand ranks well and gets recommended when users ask AI for advice or comparisons.

Do you optimise specifically for Google AI Overviews?

Yes. We optimise content and site structure to increase eligibility for Google AI Overviews by improving topical authority, clarity, schema usage, and citation-worthy content. This supports both traditional rankings and AI-generated answers.

Do you help with local SEO?

Yes. We optimise for local search including Google Business Profiles, location-based content, and relevant schema – especially useful for service-based businesses or multi-location brands.