Optimise Digital Experiences
UX Research & UI Design
We analyse customer behaviour and craft intuitive, high-converting interfaces that improve engagement and retention.
How we help
Your website or product isn’t just about how it looks - it’s about how it works. We blend research, strategy and design to create digital experiences that actually perform.
From conversion-led ecommerce sites to complex service platforms, we dive deep into user behaviour, business goals, and performance data to design intuitive, scalable interfaces aligned with outcomes. Whether you need a UX upgrade, a fresh UI, or a full design system, we handle the strategy and execution to bring it to life.
We combine insight with execution, designing products and experiences that not only look great but also work beautifully.
Why work with TAG?
- UX grounded in research and behavioural data
- UI design built to convert and scale
- E-commerce, lead gen and product design experience
- Cross-functional team of strategists and designers
- Flexible delivery: one-off or embedded
What we deliver
UX Audits & Heuristic Reviews
We review your current experience to identify usability issues, drop-off points and opportunities to improve flow and conversion.
User Research & Insights
We conduct qualitative and quantitative research to understand your audience, from interviews to analytics deep-dives.
Wireframing & Journey Mapping
We map out the key flows, screen structures and user paths that underpin a seamless, conversion-friendly experience.
High-Fidelity UI Design
We create clean, modern, on-brand designs optimised for performance and scalability across desktop and mobile.
Design Systems & Component Libraries
We build reusable design systems that support your internal team, reduce dev time, and maintain a consistent brand experience.
Handoff & Dev Collaboration
We work closely with your developers or ours, ensuring clean files, clear documentation, and easy implementation.
Frequently Asked Questions
1
Do you do both UX and UI?
Yes – we cover the full spectrum from research and user flows to interface design, component systems and developer handoff.
2
What kinds of businesses do you design for?
We work across ecommerce, B2B, SaaS and services – anything where user experience impacts conversion, engagement or retention.
3
Can you design a new website or product from scratch?
Absolutely. We can lead your UX/UI from zero to launch, or redesign and optimise what’s already live.
4
Do you do user testing or research?
Yes. We run interviews, screen recordings, heatmaps, surveys and analytics reviews – depending on your goals and budget.
5
Do you work with developers or provide dev?
We can work with your internal dev team or pair this with our Website Development service for end-to-end delivery.
6
What tools do you use?
We work in Figma, FigJam and Miro - and deliver assets, specs and systems that make it easy for your team to build from.
Related Services
Web Development
From fast-loading landing pages to complex eCommerce stores, we build scalable, high-performance websites.
App Development
We develop robust, user-friendly mobile and web apps designed to drive engagement and business growth.
CRO & Experimentation
Through A/B testing and data-driven optimisations, we improve conversion rates and maximise your ROI.