Engage your audience and drive conversions with personalised emails
What it is
Email marketing is a digital marketing strategy that involves sending commercial or promotional messages to a group of people through email. It is a cost-effective way to reach customers and build relationships with them by providing them with valuable content, offers, and updates.
Email marketing involves creating and managing email campaigns, designing email templates, collecting and segmenting email lists, and tracking and analysing the results of email campaigns. It is a powerful tool for businesses of all sizes to increase their brand awareness, generate leads, and drive sales.
Why it's important
Email marketing is incredibly important for all businesses to use because it is an effective and low-cost way to reach customers and potential customers directly. It allows businesses to personalise communication and build relationships with their audience by providing relevant and valuable content.
Email marketing can also help increase brand awareness, generate leads, and drive sales. Email marketing is easily measurable, allowing businesses to track their campaigns’ success. They, alongside TAG also have the ability to make adjustments as needed. Email marketing is a powerful marketing tool for businesses to achieve their KPIs, and sales goals and connect with their target audience.
How we go about it
TAG offers comprehensive email marketing services that cover all aspects of creating and executing successful email campaigns for clients.
The process begins with an initial strategy session and continues through to the ongoing management of campaigns. We help clients build their email lists, target every aspect of a customer lifecycle, and encourage engagement while nurturing potential customers towards conversion.
We are flexible in terms of the email marketing software used, and our recommendations are based on individual client requirements. We are certified partners with several leading email marketing software providers, including Klaviyo, Mailchimp, Hubspot, MailerLite, and Campaign Monitor. Long-lasting relationships with these platforms and providers testify to our ongoing client successes.
Our email marketing services include email platform setup and optimisation, email sequence planning, custom email design, email copywriting, email template development, monthly email management, automation projects, segmentation, and database management, integration into existing tech stack, and a live reporting dashboard.
We can help clients create effective email campaigns, from designing visually stunning emails to writing compelling copy that resonates with their audience. Our team of email marketing experts can also help with email platform setup and optimisation, including setting up automation sequences, managing email lists, and segmenting email subscribers for better targeting.
We also offer a live reporting dashboard to track key metrics such as open rates, click-through rates, and conversion rates, allowing clients to make data-driven decisions.
How we can help
- Email Platform Setup & Optimisation
- Email Sequence Planning
- Custom Email Design
- Email Copywriting
- Email Template Development
- Monthly Email Management
- Automation Projects
- Segmentation & Database Management
- Integration into Existing Tech Stack
- Live Reporting Dashboard