TAG X Blair Property Group: Spaces That Sell

What You’ll Learn

• How to craft a brand story that transforms a project into a place buyers emotionally connect with.
• The fundamentals of high-performing project marketing - from digital strategy to display suite design.
• How data, design, and storytelling come together to drive enquiry and elevate perceived value.
• Real-world insights from landmark developments including Louise, Hali, Adamson No.5 and M3 Group.
• The evolving relationship between agency and agent, and how collaboration is shaping Melbourne’s property market.

Why Attend

This is more than a networking event - it’s an inside look at the creative and commercial forces behind projects that truly sell. Hear from the teams turning spaces into stories and marketing into measurable results.

You’ll walk away with practical frameworks, creative inspiration, and a clearer understanding of what it takes to bring a development brand to life, from the first render to the final sale.

Drinks and light dinner provided.

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Who Should Attend

• Property Developers and Project Managers
• Real Estate and Sales Directors
• Marketing, Brand, and Creative Leads in Property
• Anyone looking to understand how storytelling and strategy drive project success