October 10, 2023

How to Create the Perfect E-Commerce Product Landing Page: A Simple 9-Step Guide

Alon Abraham

Is your online conversion rate below 3%? Are you struggling to increase your Average Order Value (AOV)? Is your Cost per Acquisition (CAC) too high?

Below are nine components that every e-commerce brand should have on their product landing page.

Ever wondered about the first thing that captures the attention of online shoppers when they step into an ecommerce website?

In a sense, your landing page serves as the online equivalent of a shop's captivating window display.

With a user-friendly, visually appealing, and conversion-optimised design, you're bound to draw more potential customers, don't you think?

Conversely, if the design appears outdated or the interface structure feels chaotic, it's likely to send your website visitors packing – something I assume you'd prefer to avoid.

So, what truly defines an effective e-commerce product landing page?

Here are nine components you should include in your e-commerce product landing page to help increase conversions:

#1 Hero Section

The hero section is your landing page's first impression. It should feature a compelling headline that succinctly communicates your product's key benefit. Use a high-quality image or video that showcases your product in action. Keep the messaging concise, focused, and visually engaging to capture visitors' attention instantly.

#2 Shop Section

The shop section is where you present your product in all its glory. Include high-resolution images, GIFs. videos, detailed product descriptions, and pricing information. Add icons and more copy section like 'how to' or 'ingredients'. Make sure the shopping experience is seamless and user-friendly.

#3 Why Section

In the "Why" section, elucidate why your product is the best choice. Highlight its unique selling points, features, and advantages over competitors. Convey a sense of value and credibility. Use persuasive language and imagery to illustrate why your product is a must-have.

#4 Brag Bar

Build trust and credibility with a brag bar that showcases PR publications, logos, accolades and awards. This section bolsters your product's reputation and reassures visitors of its quality.

#5 Customer Reviews

Customer reviews are powerful social proof. Display genuine testimonials, ratings, and feedback from satisfied customers. Share real-life experiences to build trust and alleviate any concerns potential buyers may have.

#6 Comparison Chart

Provide a clear comparison between your product and competitors, highlighting key features, benefits, and pricing differences. This helps visitors make informed decisions and underscores why your product is superior.

#7 FAQs

Address common questions and concerns in a dedicated FAQ section. Anticipate potential queries about your product's usage, warranties, shipping, or returns policy. This not only provides valuable information but also demonstrates your commitment to customer satisfaction.

#8 The Problem

Identify the problem or pain point your product solves. Create a relatable narrative that resonates with your target audience. By addressing the problem directly, you position your product as the solution they've been searching for.

#9 Listicle

A listicle is an engaging way to present key benefits or features of your product. Use concise bullet points or numbered lists to highlight what sets your product apart. This section should capture the essence of what makes your product unique.

By carefully constructing each of these sections, your e-commerce product landing page becomes a persuasive and informative destination for potential customers. Remember to continually optimise and test your landing page to ensure it consistently converts visitors into satisfied buyers.

If you need help designing and building your e-commerce product landing page, we've created a dedicated service just for you! 

Get in touch and we can audit your current structure and provide tips and recommendations, specifically for your brand.