October 5, 2023

Designing For E-commerce Success

by Yasmine Ansari

Designing For E-commerce Success

In an inbox overflowing with emails, Nala, a brand that celebrates the beauty in diversity, sought to stand out from the dull and mundane. They wanted their Klaviyo Email Marketing to be as vibrant and unique as their brand identity. TAG, a creative studio known for its innovative design solutions, took up the challenge of creating Klaviyo designs that perfectly aligned with Nala's distinctive branding. The result? A harmonious fusion of Nala's brand essence and eye-catching email designs that leave a lasting impression.

Nala is not just a brand; it's a celebration of individuality and the unity found in diversity. Nala's mission revolves around embracing unique experiences and celebrating bodies of all shapes and sizes. TAG understood that any design created for Nala had to reflect these core values. 

Colours play a pivotal role in brand identity. For Nala, the chosen colours had to be grounding, timeless, and neutral. They were meant to act as a foundation upon which the brand's vibrant and colourful patterns would shine. Nala's colour palette was more than just aesthetics; it was a symbol of the brand's commitment to staying true to its roots while embracing the diversity of its offerings.

Nala's brand identity also included two distinct image treatments: cut-out and in-shot photography. These treatments were carefully chosen not only for their unique appeal but also for their economic feasibility. The brand wanted to establish a strong foundation without incurring excessive launch costs, yet retain the potential for future growth and evolution.

TAG skillfully incorporated these image treatments into Nala's email designs. The cut-out photography added a touch of sophistication and uniqueness, making Nala's emails instantly recognizable in the cluttered inboxes. Meanwhile, the in-shot photography brought a sense of authenticity, making customers feel connected to the brand's products and values.

Creating email designs that aligned perfectly with Nala's brand was not a one-size-fits-all process. It was a collaborative journey that involved close communication and shared vision. TAG worked hand-in-hand with Nala's team to understand their brand ethos, their audience, and their aspirations.

This collaborative approach allowed TAG to create designs that not only adhered to Nala's brand guidelines but also spoke directly to Nala's customers. Every email became an opportunity to celebrate diversity, self-expression, and beauty in all its forms.

The impact of TAG's work on Nala's Klaviyo designs was profound. Nala's emails no longer blended into the sea of mundane marketing messages. They stood out, inviting readers to open, engage, and connect with the brand.

Nala's email campaigns achieved higher open rates and click-through rates, indicating that customers were not only noticing but also responding positively to the new designs. The brand's identity was no longer confined to its products; it had expanded to its digital communication as well.

As Nala continues to embrace diversity and self-expression, TAG will be there to support them in crafting designs that resonate with their ever-growing audience. The partnership between Nala and TAG is not just about design; it's about storytelling, connecting with customers, and celebrating the beauty of individuality.

In the world of email marketing, standing out is not just a desire but a necessity. Nala understood this, and TAG rose to the challenge. By closely aligning Nala's unique brand identity with vibrant Klaviyo designs, TAG has transformed Nala's email marketing into a powerful tool for celebrating diversity, self-expression, and individuality.

The success story of Nala and TAG is a testament to the power of collaboration, creativity, and a deep understanding of brand values. It showcases how a brand's visual language can evolve and adapt while staying true to its core principles. As Nala continues to thrive and connect with its audience, TAG will remain by its side, crafting email designs that celebrate "All of you."