Automotive

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Book your complimentary assessment

Automotive sales start online, everytime

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With 95% of automotive sales occurring in dealerships, potential buyers often spend months researching online before making a purchase. At TAG, we specialise in crafting automotive marketing strategies that build trust and bring leads through the door.

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We support the best to achieve the best

Mazda

The Challenge

South Morang Mazda came to TAG to build brand awareness and help drive conversion. The challenge was to enhance South Morang Mazda’s online presence and drive potential buyers to their dealership.

What we did

Social Media Management‍

Enhanced South Morang Mazda’s online presence by updating its Instagram bio and highlights and establishing clear content pillars.

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Video Content ‍

Produced compelling video content to align with monthly themes and annual campaigns, with the primary goal of boosting brand recognition and driving conversions. 

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Content Strategy

‍Strategised and executed yearly campaigns to increase the dealership’s visibility and capitalise on relevant calendar events, enticing potential buyers to visit the dealership.

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POS‍

Implemented a point-of-sale marketing strategy for South Morang Mazda. We designed digital marketing assets that educated customers on vehicle features while streamlining the sales process. The strategy not only improved customer engagement at the dealership but also significantly increased upsell opportunities.

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Results

+143%
Facebook Reach
+45%
Instagram Reach
+75%
Post Engagement
+85%
Instagram Impressions

The Challenge

What we did

Results

Tried-and-true strategies that bring results

Your customer's journey starts online, and in a crowded automotive market standing out is critical. Our strategies leverage the right channels to drive more sales. Here’s how we would do it.

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SEO: We optimise your site to improve organic traffic and target individuals actively searching for a new car.

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Google Advertising (SEM): Mobile searches for “most reliable car(s)” have grown by over 70% in the past two years. We ensure your automotive business shows up first. 

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Social Advertising: Target the right people with your advertising and bring leads through the door. 

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Video content: Develop informative and engaging video content that not only highlights the features of the cars but also sells the lifestyle associated with them. 70% of shoppers say video content helped them to learn about an auto product they were going to buy. 

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Let's create greatness.

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TAG acknowledges the traditional owners and custodians of country throughout Australia and acknowledges their continuing connection to land, waters and community. We pay our respects to the people, the cultures and the elders past, present and emerging.
TAG acknowledges the traditional owners and custodians of country throughout Australia and acknowledges their continuing connection to land, waters and community. We pay our respects to the people, the cultures and the elders past, present and emerging.