What it is
Video content is extremely powerful across TikTok, Facebook and Instagram ads, Reels and on-page content. FMDC, which stands for Fast Moving Digestible Content refers to the approach of creating video content that is primarily designed to entertain or engage the viewer, rather than just being a sales tool.
This means that the video should be compelling and shareable, and should focus on telling a story that connects with the audience and demonstrates how the product can fit into their lives. The reason why this approach is important is that social media algorithms are more likely to push out content that is engaging and shareable, rather than just promotional.
Given that the average human attention span is sitting at around 8.25 seconds, it's important to keep viewers interested and engaged in the content from beginning to end. By creating video content that is entertaining and engaging, clients can increase their chances of converting viewers into customers and achieving their marketing goals.
Why it's important
FMDC allows brands to create video content that stands out in a crowded market and captures the attention of viewers. In today's fast-paced world, people are bombarded with information from all directions, and it can be difficult for brands to get noticed. However, by creating fast-moving, digestible video content that is both entertaining and informative, brands can capture the attention of their audience and make a lasting impression.
Social media platforms like Instagram prioritise video content, particularly Reels, over static images because it keeps users on the app for longer periods of time. This means that by using FMDC, brands can increase their chances of having their content seen and shared by a larger audience, which can lead to greater brand awareness and sales.
It also creates a deeper, more authentic connection between brands, creators and influencers, aiming to connect with their audience. By producing a higher percentage of video content, these individuals can stay relevant and engaged with their followers, which is essential for building a strong brand presence online. By taking cues from these influencers and adopting a similar approach to video content, brands can increase their chances of success on social media and achieve their marketing goals.
How we go about it
Working with our in-house Content Creator Suzie and our extended Content team, we work closely with our clients to align our FMDC with the marketing calendar, and key focuses for brands.
How we can help:
- Production Management
- Photoshoots & Videoshoots
- Casting & Location Scouting
- Ecommerce and Product Photography
- Dynamic Video Content
- User-Generated Videos
- Fast Moving Digestible Content
- Digital Editing & Retouching