Sweetening Results with a Smarter E‑Commerce Experience
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FUNDAY is an Australian confectionery brand producing healthier, no-added-sugar lollies with a clear health message. Their audience includes health-conscious adults and parents looking for guilt-free treats. Positioned as a leader in the “better-for-you” sweets market, FUNDAY products are widely available in major retailers and through their e-commerce store.
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While the website was performing adequately, the FUNDAY team knew they were missing opportunities to increase customer spend. The site had evolved in a way that hindered performance and made content management difficult for internal teams. They also recognised the need to modernise with features like bundling, subscriptions and email marketing to meet growing customer expectations.
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We began with collaborative design workshops and in-depth research into e-commerce best practices. Through roadmapping sessions, we prioritised features like custom boxes and reviews to deliver the highest impact. Design execution was iterative and immersive. Using augmented reality, the FUNDAY team experienced design walkthroughs in TAG’s office with AR headsets, enabling hands-on feedback and refinement throughout the process.
