Leaselab

Driving Growth by Demystifying Novated Leasing

Services Provided

Automotive

Leaselab is a forward-thinking novated leasing company aiming to simplify the industry and make it more accessible to Australians. With a premium service offering and a strong investment in technology, they needed a website that reflected their credibility and helped users understand the benefits of novated leasing on a personal level.

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The Challenge

Despite their strong offering, Leaselab struggled to gain trust in a space plagued by low consumer understanding and poor industry reputation. Their existing site wasn’t converting effectively and lacked the content structure, UX clarity and SEO foundation to support scale.

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The Solution

TAG led a strategic UX and prototyping process, testing design and messaging variations to increase lead volume and quality. We identified opportunities through traffic and attrition data, then developed a unique, API-driven car library that allowed users to explore vehicles by lifestyle, while connecting them to real-time financial modelling tools. We also streamlined key conversion paths to reduce friction, improved reporting and analytics, and established a stronger foundation for sales and marketing alignment moving forward.