Leaselab

They've invested heavily in technology to provide exceptional customer service. However, they struggled to gain trust in a space with low consumer understanding and poor reputation due to bad actors. They also needed a reliable, SEO-friendly website that would reflect their premium service and help users understand how a novated lease benefits them personally.

We led a wireframing and prototyping phase, testing various design and messaging options. Using traffic and attrition data, we proposed enhancements to improve lead volume and quality. We benchmarked competitors to identify Leaselab’s advantages and developed a first-of-its-kind, API-driven car library that combined lifestyle choices with financial modelling tools.