Sidekicker

Scaling Australia's Fastest-Growing Staffing Solution

Services Provided

Professional Services

Sidekicker is a SEEK-backed digital staffing marketplace that connects businesses with pre-vetted temporary staff across industries like healthcare, hospitality, warehousing and manufacturing. As demand surged across Australia and New Zealand, they needed a site that could support rapid growth, cross-market expansion and stronger integration with their internal tools.

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The Challenge

The existing website was underperforming on conversion and lacked flexibility across regions. User journeys were disjointed, internal teams had limited visibility into performance, and the platform wasn’t integrated with key systems like their core app and HubSpot CRM. With multiple teams relying on the site, speed and scalability were critical.

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The Solution

TAG rebuilt the Sidekicker website on Webflow, giving the team a faster, more flexible CMS. We developed a localisation structure to serve both Australian and New Zealand markets, streamlined key user flows based on behavioural data, and improved speed, accessibility and SEO. The site was also integrated with Sidekicker’s app and HubSpot, helping connect marketing, product and sales into a single, scalable digital platform.