Taking a Corporate Giant to TikTok, Without the Cringe.
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MYOB is one of Australia’s most established business software brands, but its perception has become outdated, especially among younger business owners. With the launch of SOLO by MYOB, the team saw an opportunity to shift brand sentiment and connect with a new generation of entrepreneurs across platforms like TikTok and Instagram.
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Like many corporate brands, MYOB was new to creator-style content. They needed a partner who could blend strategic thinking with agile execution, helping them navigate new formats, create engaging videos at scale, and build credibility with under-40 audiences, without compromising the integrity of the brand.
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TAG worked closely with MYOB to develop a channel-specific content strategy, focused on performance, relatability and speed. We delivered over 14 TikTok-first videos every fortnight, leveraging formats like vox pops and roving mics with curated talent and strategic hooks. All content was planned, produced and post-produced by TAG, supported by consistent visual branding, collaborative workshops, and a clear alignment to quarterly business goals. From content pillars to captions, we treated TikTok like a serious growth channel, not an experiment.
