A Smarter Digital Experience for One of Australia's Leading Wealth Firms
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Morgans Financial is one of Australia’s largest full-service stockbroking and wealth management firms, with offices across the country and a reputation for trusted financial advice. With a broad and complex set of audiences, from high-net-worth clients to institutional investors, their digital experience needed to be clear, professional and easy to manage internally.
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The existing website was difficult to update, poorly optimised for mobile, and lacked a scalable content structure. With stakeholders across the business, Morgans needed a flexible platform that could support multiple teams, maintain brand integrity and provide a better experience for clients navigating investment services and research content.
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TAG rebuilt the Morgans website on Webflow Enterprise, delivering a modular, mobile-first design that could grow with the business. We worked closely with their Brisbane-based team across strategy, UX and CMS architecture to ensure alignment. Navigation was streamlined to support key investor journeys, and a scalable publishing framework was created to give internal teams full control without relying on developers.
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Niki Barton
Chief Marketing Officer, Morgans
