Shippit

Shippit needed to overhaul its user experience and reduce technical debt tied to outdated CMS infrastructure. Despite having new brand guidelines, they lacked capacity and capability to implement them. TAG was chosen to modernise both the CMS and digital customer experience.

We collaborated with the Shippit brand and design team to translate the refreshed visual identity into a digital experience. Developed a Living Style Guide to accelerate scalable design. Through structured project management, multiple teams worked in parallel - covering design, development, content, SEO and testing - on an aggressive timeline.