Crafting a Digital Experience as Rich as the Cheese.
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That’s Amore creates artisanal cheeses and gourmet products enjoyed across Australia. As a wholesaler to both premium restaurants and major supermarkets, their reputation is built on quality, care and community. Beyond products, they share their passion through recipes, classes, events and festivals - creating an experience that goes well beyond the shelf.
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Their digital presence no longer reflected the vibrancy or quality of the brand. The existing WordPress site was unstable, difficult to manage, and holding back the marketing team from publishing content, launching campaigns or promoting new products efficiently.
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We began with competitive research to identify where That’s Amore could differentiate and lead. Working closely with their design team, we aligned on a shared vision that fused brand personality with modern UX principles. Through collaborative design workshops, we co-created a new digital experience that brought the brand to life. The site was built in Webflow, integrated with Mapbox for store and event mapping, and connected to their CRM to support marketing and lead capture efforts. The result is a robust, flexible platform that celebrates the brand’s identity and empowers the team to move faster.
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Increase in site engagement
Faster content publishing for the marketing team
Growth in direct traffic post-relaunch
