Nala

We created the digital footprint for Nala ultising the best in market custom website development and klaviyo strategy.

Services Provided

Retail & E-Commerce

NALA, one of Australia’s fastest-growing underwear brands, launched in 2022 with a bold mission: affordable, inclusive, comfortable lingerie that empowers over 200,000 customers across Australia and New Zealand. With strong product-market fit and major retail presence (including David Jones), NALA needed a digital presence that reflected its vibrant personality, supported launch momentum, and set the brand up for future expansion.

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The Challenge

As a founder-led, fast-scaling brand, NALA needed to build its Shopify Plus website from the ground up, with no existing digital footprint. They also needed to turn Klaviyo into a powerful growth engine right away. The platform had to adapt to complex sizing filters and frequent stock updates, and the team had limited resources and CRM experience. NALA needed a platform that could automate email and SMS communications, deliver personalised flows, and scale with the business.

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The Solution

TAG led the launch of NALA’s new site on Shopify Plus, combining bold visual design with high-performance UX. From day one, we set up Klaviyo as their central CRM, building out flows for welcome series, back-in-stock notifications, and post-purchase nurture using data from NALA’s fit‑library and product preferences . We also included SMS automation and loyalty integration, giving the team a polished, multi-channel CRM setup that they continue to manage. TAG provides ongoing optimisation and hands-on support to ensure NALA extracts maximum value from email and SMS, with every campaign, flow, and segment aligned to NALA’s broader marketing goals.