We created a digital first approach for health recruitment utilising the best in market strategies for Western Health.

Social Media Management
Paid Advertising
Google Advertising
Branding
UX/UI Design
Web Design & Development

The Challenge

Western Health manages four acute public hospitals: Sunshine Hospital (including Joan Kirner Women’s and Children’s), Footscray Hospital, Williamstown Hospital and Bacchus Marsh. Western Health provides a comprehensive, integrated range of clinical services from their various sites ranging from acute tertiary services in areas of emergency medicine, intensive care, medical and surgical services, through to subacute care and onsite and virtual ambulatory clinics.

The Challenge

The Solution

Their recruitment portal was underperforming, failing to attract the necessary volume of applications during the critical period of the COVID-19 pandemic.

The Solution

Solution:

- Branding and Design: Developed compelling branding and taglines designed to cut through the noise.

- Social Media Ads: Implemented targeted lead generation campaigns on Meta and LinkedIn.

- Google Ads (SEM): Launched strategic Google Ads campaigns focused on capturing the attention of job seekers in the healthcare sector.

- Out-of-Home Advertising: Capitalised on high-traffic areas with eye-catching billboards, significantly expanding brand awareness.

- Website Design and Development: Enhanced the recruitment portal user experience, making it easier for applicants to find relevant information and apply.

Uplifted their total recruitment by 97%
The Results
59,304
Recruitment Website Visits
2,870,000
Digital Advertising Impressions (December 2021 - February 2022)
120+
New ED Nurse Hires

There’s more where that came from.

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TAG acknowledges the traditional owners and custodians of country throughout Australia and acknowledges their continuing connection to land, waters and community. We pay our respects to the people, the cultures and the elders past, present and emerging.
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