What it is

Copywriting is a critical component of digital marketing that involves the creation of written content with the specific goal of generating leads, driving sales, and building brand awareness. Copywriting typically involves creating content for various digital marketing materials, including social media posts, email campaigns, product descriptions, landing pages, and social media ads. 

It requires a deep understanding of the target audience and their needs, pain points, and preferences. The copywriter must use language that resonates with the reader and conveys the benefits of the product or service being offered. The copy must also take into account the platform and the format, as each may have different requirements for length, tone, and style and pivot as necessary.

Why it's important

Copywriting must be engaging, informative, and persuasive, in order to reach the target audience. Essentially, it is the process of creating written content that is designed to persuade the reader to take a specific action, such as making a purchase, signing up for a newsletter, or requesting more information. It requires a deep understanding of the target audience and the ability to craft compelling content that resonates with them and meets their needs.

How we go about it

There are a number of copywriting services on offer at TAG, crafted by our copywriting team. 

  • Organic Social Copywriting
  • Paid Social Copywriting
  • SEO Optimised Blogs
  • Klaviyo Flow Copywriting
  • Email Marketing Copy
  • Digital Strategy 
  • Design Copywriting
  • Landing Page Copy
  • Website Design Copy