TAG at Webflow Conference NYC: Making the Impossible Possible

I had the great honour of representing TAG at the Webflow Conference last month in New York City - a four-day celebration of web design, innovation, and low-code possibilities. It was a truly awesome experience, packed with insights, new technology, well though out events and opportunities to connect with like-minded creatives and innovators from around the world.

Conference Highlights

Day 1: Partner Networking
The conference began with a fantastic evening connecting with Webflow partners and the Webflow team. Sharing stories, meeting new people, and building connections set the tone for the week - a reminder that collaboration drives innovation.

Day 2: Partner Summit
Day two was the Partner Summit, a day dedicated to Webflow’s premium agency and technology partners. We heard about upcoming product roadmaps, shared experiences, and ended the day with a lively afternoon drinks event alongside all conference attendees.

Day 3: Keynote & Breakout Sessions
The official conference kickoff featured a two-hour keynote packed with new product announcements and feature releases. This was followed by breakout sessions hosted by Webflow, agency partners, and technology partners, diving into everything from advanced design workflows to scaling teams efficiently.

A personal highlight was catching up with Dan Anisse and Adam Mura, co-founders of Relume. Watching them demo their platform was genuinely impressive - seeing how they empower teams to build and scale foundational design systems so efficiently was inspiring. Our chat covered everything from their journey to scaling a startup, to sharing a few Aussie connections - it was a moment that underscored the power of collaboration and learning from peers in the industry.

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Day 4: Closing Sessions with Marketing Powerhouse - Seth Godin
The final day continued with breakout sessions and wrapped up with a closing ceremony at the Banksy Museum. Before the closing, Seth Godin delivered an empowering 30-minute keynote, sharing insights that resonated deeply. He spoke about the importance of defining who your work is for and understanding the problem it solves for them - a principle that directly aligns with TAG’s approach.

At TAG, every project begins with understanding the people we are designing for. Godin’s reminder reinforced why we focus on crafting digital experiences that solve real problems for our clients’ customers, not just creating something that looks good on the surface.

TAG Takeaways

Empowering Clients and Teams with Webflow AI
Webflow announced a host of exciting AI-powered updates designed to streamline workflows and supercharge creativity:

• AI Assistant: Now a conversational partner, capable of orchestrating complex site tasks and speeding up production without sacrificing quality.
• App Gen: Build production-ready web apps and reusable code components from a single prompt.
• AI-Powered SEO: Optimise for humans and machines alike, improving accessibility, discoverability, and search performance through AI generated meda data and schema markup.

Form-Level Control: Simplifying Client Workflows
For our clients, the updates to forms are a game-changer. Teams can now configure notification recipients and emails independently for each form directly inside Webflow. This removes the need for third-party platforms and streamlines communication - all while staying natively within Webflow.

Code Components: Bringing Advanced Development to Everyone
Code components now lets teams bring React-powered systems directly onto the Webflow canvas. For marketers and clients, this means the ability to update, scale, and innovate using developer-level tools - without needing to touch code in complex environments.

Real-Time Collaboration: Removing Blockers
Webflow’s new real-time collaboration features allow multiple team members to work on the same page simultaneously. This eliminates handoff bottlenecks, speeds up project timelines, and encourages collaboration across teams. It’s a tangible example of how Webflow empowers us at TAG and our clients to move faster and do more.

Interactions, Analytics, and More
Other updates - from advanced GSAP interactions to improved visual analytics and comment-only review links - further strengthen Webflow’s position as a platform that removes blockers and empowers teams to achieve more.

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Stop Telling People It’s Impossible

A moment that truly stood out was seeing Seth Phillips, also known as “Dude With Sign,” emphasise: “Stop telling people their ideas are impossible.” It’s a simple message, but it hit home. This philosophy captures exactly what Webflow stands for: empowerment. It removes blockers - for our clients, for our team, and for anyone with a vision to create. At TAG, we don’t tell people what can’t be done; we focus on making it happen.

Looking Ahead

The Webflow Conference was a reminder that the future of web design isn’t about limits - it’s about possibilities. With AI-powered workflows, advanced code components, real-time collaboration, and deeper CMS capabilities, Webflow is equipping teams to build, scale, and innovate faster than ever before.

At TAG, we’re excited to bring these learnings to life. For our clients, it means websites that are not only beautiful and functional but also faster to deliver, easier to manage, and designed to scale. For our team, it’s a chance to explore new workflows, collaborate more effectively, and continue pushing the boundaries of what’s possible.

Webflow isn’t just a tool - it’s a platform that empowers everyone to bring their ideas to life. And that’s a philosophy we’re proud to share.

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