Early Autism Services

Services Provided

Health & Medical

Early Autism Services (EAS) is a trusted U.S.-based provider of evidence-based therapy for children diagnosed with Autism Spectrum Disorder (ASD). With locations across the country, EAS specialises in delivering personalised Applied Behavior Analysis (ABA) therapy tailored to each child's unique needs. Their experienced team of Board Certified Behavior Analysts (BCBAs) and registered behavior technicians work closely with families to provide in-home, in-school, and center-based programs that support skill development in communication, social interaction, and daily living. EAS is committed to making early intervention accessible and effective, empowering children and their families with the tools they need to thrive.

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The Challenge

Early Autism Services US partnered with TAG to manage and optimise their Google Ads strategy with the goal of driving high-quality inquiries for their ABA therapy services across key U.S. markets. While EAS offers reputable, evidence-based care, they are operating in an increasingly competitive digital space, where many providers target similar keywords and audience segments. The challenge was to ensure their ad spend translated into meaningful leads from families actively searching for autism support. The opportunity for TAG was to refine the account structure, improve ad relevance and landing page alignment, and develop a data-driven strategy that increased visibility, reduced cost-per-lead, and improved lead quality.

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The Solution

Early Autism Services U.S. partnered with TAG with a clear objective: to lower the cost per lead significantly, while still working within the constraints of a tight budget. TAG began by restructuring the Google Ads account to focus on geo-targeted campaigns aligned with key service areas, ensuring greater relevance and stronger local performance. We implemented a high-intent keyword strategy, refined ad copy to resonate with parents seeking autism support, and leveraged ad extensions to enhance visibility. Conversion tracking was strengthened to capture meaningful leads, and regular optimisations helped drive consistent improvement. Through a data-driven and location-specific approach, TAG delivered strong lead volumes while maintaining an efficient and cost-effective CPL.