Tailored Plastic Surgery

Tailored Plastic Surgery operates in a highly competitive market, with several plastic surgeons located throughout Melbourne’s south-east suburbs. Standing out in this environment requires more than clinical expertise, it demands a strong digital presence that builds trust and credibility from the first interaction. The challenge was to refine the clinic’s website and digital channels to better guide prospective patients through their research journey while ensuring marketing efforts could consistently generate high-quality enquiries.

We upgraded the website with strategic UX/UI improvements to create a clearer and more intuitive patient journey, making it easier for visitors to explore procedures and book consultations. Organic social media supported bottom-of-funnel awareness through a mix of static and video content, including Marc speaking directly to camera to build trust and position Tailored Plastic Surgery as a credible and reliable choice. With these foundations in place, paid campaigns across social and search delivered outstanding performance, generating an average of 30 leads per month through paid social at a $25 CPL and 40 leads per month through paid search at a $50 CPL. Given the high value of each converted patient, these results deliver a strong return on investment while consistently driving qualified enquiries for the clinic.