Hisense

Hisense Australia Appoints TAG as its CRM and Lifecycle Marketing Partner

Services Provided

Retail & E-Commerce

Hisense Australia has appointed TAG as its customer relationship management (CRM) partner, following a successful digital strategy and CRM audit conducted by TAG. The partnership will support Hisense's CRM and lifecycle marketing programs through to 2026, with a focus on enhancing customer engagement across the entire customer journey.

Visit Website

No items found.

The Challenge

As a globally recognised household name, Hisense needed a CRM approach capable of matching the scale and diversity of its customer base — one that could move beyond fragmented, one-size-fits-all communications toward a model built on richer data and more meaningful segmentation. The opportunity lay in connecting first-party data more intelligently, so that every customer touchpoint could feel timely, relevant, and personal, regardless of where someone sat in their journey with the brand.

No items found.

The Solution

Following a comprehensive digital strategy and CRM audit, TAG was appointed to lead Hisense's CRM and lifecycle marketing programs through to 2026. The engagement spans campaign delivery, automation, and a transition to a more comprehensive segmentation model, underpinned by a first-party data strategy that enables consistent, personalised communication at scale.

‍

By combining Hisense's data with TAG's strategic and technical expertise, the partnership is designed to deepen engagement at every stage of the customer journey — turning CRM from a channel into a coordinated, always-on capability.

‍

"Hisense is a globally recognised household name, and there's a really clear alignment in how we can intelligently use Hisense's data alongside TAG's insights to deliver a world-class customer experience," said TAG General Manager, Andrew Moroney.