Optimising Conversion and Lifecycle Performance for a Global Brand
Modibodi is a category-defining brand in sustainable leak-proof apparel, with a global footprint across Australia, New Zealand, the US and Europe. As the brand scaled, they needed dedicated support to continuously optimise their customer journey, from on-site conversion to post-purchase retention.
With multiple regions, complex customer journeys and an ambitious roadmap, Modibodi needed a partner that could plug in quickly and deliver. They were looking for deep CRO expertise, hands-on CRM execution and a team that could work seamlessly with their in-house specialists. The site had untapped optimisation opportunities, and core lifecycle flows required restructuring for performance.
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TAG runs Modibodi’s global CRO and CRM programs as an embedded extension of their team. We work side by side with key stakeholders across design, tech and marketing. On the CRO front, we prioritise and run ongoing experimentation across high-impact areas like PDP, homepage and cart - all underpinned by data and customer insight. In parallel, we manage and optimise their entire CRM ecosystem - including regional welcome flows, abandoned cart and reactivation logic, with tailored segmentation, automation logic, and testing frameworks. Every initiative is designed to improve conversion, average order value and lifecycle performance at scale.
Jacob Hodes
Head of Ecommerce, Modibodi
Increase in conversion rate on new shoppers PDP experience
Increase conversion lift absorbency clarity on PDP
Increase conversion lift new shoppers home page experience
