Building a Smarter CRM for the World’s Leading Small-Space Design Platform
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Never Too Small is a global content brand and community celebrating small-footprint architecture and design. With a loyal, design-savvy audience across YouTube, email and social, the brand was ready to deepen relationships and drive more value from its growing subscriber base
Their email marketing was managed through Mailchimp, but lacked structure, scalability and performance insights. With ambitious plans for community growth and digital product launches, Never Too Small needed a modern CRM foundation - one that could power automated journeys, personalised content, and measurable outcomes across email and SMS.
TAG led the full migration from Mailchimp to Klaviyo, implementing a complete CRM and automation strategy from the ground up. We rebuilt their subscriber segmentation, developed high-performing flows (including welcome, post-view, and product education), and aligned all touchpoints to the brand’s premium content experience. We also implemented best-practice data hygiene, campaign structure, and content governance, giving the team the tools and structure to scale with confidence.
Increase in flow-generated revenue after migration
Growth in active subscribers
Open rate improvement across automated flows
