Fresh formulas, fresher digital experience - Skin Juice, reimagined.
Skin Juice is an Australian skincare brand crafting products designed to hydrate, nourish and strengthen skin - spanning cleansers, serums, masks and moisturisers, formulated for all skin types and concerns. Produced in small batches to ensure freshness, they take a considered approach to skincare that's as mindful as it is effective. As the brand entered its next phase of growth, they partnered with TAG to deliver a full website redevelopment on Shopify Plus.
Skin Juice approached TAG with a clear challenge: to evolve their brand and elevate their digital presence through a comprehensive rebrand and full website redevelopment. Their goal was to strengthen brand storytelling, modernise the customer journey and position the business for its next phase of growth.
TAG led the complete development transformation of the Skin Juice website, working in close partnership with a design agency to bring the refreshed brand to life. We began with an in-depth SEO audit before rebuilding the site from the ground up on a cutting-edge Shopify platform, ensuring the new design translated seamlessly into a high-performing digital experience.
The build was delivered with performance, usability and conversion in mind — incorporating modern UI/UX principles, enhanced product presentation, and a mobile-first approach tailored to the skincare and wellness sector. Working collaboratively across structured phases, we conducted thorough QA testing with both the design studio and client, built a custom product quiz to support personalised product discovery, and ensured every page was underpinned by strong SEO foundations.
increase in website conversion rate (6 week comparison)
increase in orders (6 week comparison)
