The Challenge
There was no current style guide for the Viral Sweep brand so our design team created a web style guide based on the existing online assets and modernised within the current style. The brief required positioning the Sweepstakes app as the “hero” product, with the additional products playing more of a supporting role. This required a redesign of the homepage of the site to focus on the sweepstakes product. In addition, due to the success and longevity of the Viral Sweep the organic ranking of the website was very high so it was a major requirement of the project that the migration didn't risk a major loss of rankings.
