Vital

Strengthening brand presence and maximising reach across key touchpoints to engage new and existing customers in a highly competitive landscape.

Services Provided
Paid Social
Content Production
CRM & Automation
Reporting & Insights
Web Development
AI SEO
Health & Medical

Vital is a brand with over 25 years of presence across Australia, New Zealand, the USA, Europe, and Asia. Martin and Pleasence engaged TAG at a highly competitive time, with brands such as AG1 and IM8 significantly increasing their digital marketing spend. The core objective was to grow awareness of Vital and its flagship product, Vital All-In-One (VAIO), drive traffic to the website, and help consumers understand both the brand and where to buy. This was achieved through paid social advertising, email marketing, and SEO to broaden Vital's digital reach and visibility.

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The Challenge

When Vital approached TAG, the brand faced a number of significant challenges. Despite its long-standing heritage, there was limited consumer understanding of what Vital stood for and what it offered. Branding was inconsistent across channels, with messaging that varied across touchpoints rather than presenting a unified voice. Without a clear direction, the brand struggled to cut through in an increasingly crowded market and connect meaningfully with both new and existing audiences.

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The Solution

TAG worked closely with Vital to develop clear brand guidelines that brought consistency and cohesion across all channels, including the website, paid social, and organic content. A structured marketing campaign planner was established to ensure all activity was aligned with Vital's business objectives and internal goals, creating a unified approach to execution. With the foundations in place, the results followed. Paid social campaigns reached over one million people each month, while a targeted SEO strategy drove strong website traffic and improved keyword rankings. Email campaigns and automated flows were also used to deepen brand knowledge and nurture relationships with both new and existing customers.

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