Generative Engine Optimisation

People don't just Google anymore - they ask ChatGPT, compare options in Claude, and read Google's AI Overview before they visit your site. These engines don't rank ten links; they synthesise an answer and cite a handful of sources. If you're not one of them, you're invisible to a fast-growing slice of your market.

How We Help

An extension of your team. We work inside your goals, your roadmap and your numbers. You get senior strategists who know your business, not an account manager relaying tickets.
Conversion-first. We optimise around the queries and topics that move pipeline, and we report on enquiries and revenue - never vanity metrics.
Integrated across channels. Because TAG runs your dev, CRO, content and paid too, your SEO benefits from work other businesses pays three agencies to coordinate. One team, more value.

Our Specialties

AI Visibility Audits

We benchmark exactly how your brand shows up across ChatGPT, Perplexity, Gemini and Google AI Mode: how often you're cited, for which prompts, which of your pages get used, where competitors appear instead - and crucially, how you're being described. Sentiment analysis tells you whether the AI is recommending you warmly, neutrally or with caveats, so you can fix the narrative, not just the visibility. You get a prioritised roadmap, not just a dashboard.

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Ongoing GEO Campaigns

From the audit we build and run a campaign: entity optimisation so models understand who you are and what you're authoritative on, content structured for citation, schema, and the digital-PR and authority signals AI platforms lean on. We integrate it with your SEO program so everything pulls in the same direction - and with our content and web development teams so changes actually ship.

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Why Work with TAG?

AI search experts, not tourists - GEO built on genuine SEO foundations
We look at visibility and sentiment, so you control the story, not just the mentions
Senior strategists who act as an extension of your team
Full-service: dev, content and CRO under one roof, so recommendations get implemented

Generative Engine Optimisation

Frequently Asked Questions

How long does SEO take to show results?

SEO shows traction in 3–6 months, then compounds from there. We focus on durable gains in qualified traffic, leads and revenue - not short-lived ranking spikes.

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Do you report on more than rankings?

Yes. Rankings are an input; we report on the outcomes that matter - organic enquiries, conversions and revenue - so you can see commercial return, not just position changes.

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Can you handle a site migration without losing traffic?

Yes. We benchmark beforehand, map redirects, QA technical SEO through the build and monitor performance post-launch. Running it alongside our own dev team is how we keep rankings and revenue intact.

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What if we already have an SEO agency or internal SEO team?

We're happy to audit your current setup, give a second opinion, or extend your team - often on the technical or content side, or on GEO, where most in-house teams aren't yet active.

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What's the difference between SEO and GEO?

SEO gets you ranked in traditional search; GEO gets you cited and recommended inside AI-generated answers from tools like ChatGPT, Perplexity and Google AI Overviews. They're complementary - GEO builds on SEO foundations but targets different platforms and signals.

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Do I still need traditional SEO?

Yes. AI engines rely on many of the same signals as search engines - quality content, authority, clean technical structure. Strong SEO makes GEO significantly more effective, which is why we usually run them together.

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There’s more where that came from...