Generative Engine Optimisation
People don't just Google anymore - they ask ChatGPT, compare options in Claude, and read Google's AI Overview before they visit your site. These engines don't rank ten links; they synthesise an answer and cite a handful of sources. If you're not one of them, you're invisible to a fast-growing slice of your market.
How We Help
- An extension of your team. We work inside your goals, your roadmap and your numbers. You get senior strategists who know your business, not an account manager relaying tickets.
- Conversion-first. We optimise around the queries and topics that move pipeline, and we report on enquiries and revenue - never vanity metrics.
- Integrated across channels. Because TAG runs your dev, CRO, content and paid too, your SEO benefits from work other businesses pays three agencies to coordinate. One team, more value.
You might be wondering...
1
What is GEO?
Generative Engine Optimisation (GEO) is the practice of improving how often, how accurately and how favourably your brand appears in AI-generated answers - from Google AI Overviews and AI Mode to ChatGPT, Gemini, Perplexity, Claude and Copilot. Where SEO helps engines crawl and rank your pages, GEO helps large language models read, trust, summarise and cite them.
2
How GEO differs from SEO (and why you need both)
GEO builds on SEO foundations - clean HTML, good structure, strong content and authority still matter - but LLMs weight extra signals: clearly defined entities, machine-readable structure, natural-language phrasing and recency. The two work together. SEO wins the click; GEO wins the recommendation that happens before the click. We run them as one joined-up search program, which is why they live side by side here.
Our Specialties
AI Visibility Audits
We benchmark exactly how your brand shows up across ChatGPT, Perplexity, Gemini and Google AI Mode: how often you're cited, for which prompts, which of your pages get used, where competitors appear instead - and crucially, how you're being described. Sentiment analysis tells you whether the AI is recommending you warmly, neutrally or with caveats, so you can fix the narrative, not just the visibility. You get a prioritised roadmap, not just a dashboard.
Ongoing GEO Campaigns
From the audit we build and run a campaign: entity optimisation so models understand who you are and what you're authoritative on, content structured for citation, schema, and the digital-PR and authority signals AI platforms lean on. We integrate it with your SEO program so everything pulls in the same direction - and with our content and web development teams so changes actually ship.
Why Work with TAG?
- AI search experts, not tourists - GEO built on genuine SEO foundations
- We look at visibility and sentiment, so you control the story, not just the mentions
- Senior strategists who act as an extension of your team
- Full-service: dev, content and CRO under one roof, so recommendations get implemented
Frequently Asked Questions
What's the difference between SEO and GEO?
SEO gets you ranked in traditional search; GEO gets you cited and recommended inside AI-generated answers from tools like ChatGPT, Perplexity and Google AI Overviews. They're complementary - GEO builds on SEO foundations but targets different platforms and signals.
Do I still need traditional SEO?
Yes. AI engines rely on many of the same signals as search engines - quality content, authority, clean technical structure. Strong SEO makes GEO significantly more effective, which is why we run them together.
How do you measure AI visibility?
We track citation rate (how often you're mentioned), share of voice versus competitors, sentiment (how positively you're described) and source tracking (which pages get cited) across the major AI platforms. It's a different discipline from rank tracking.
What is sentiment analysis in an AI visibility audit?
It assesses how AI assistants describe your brand - positive, neutral or negative - not just whether you appear. That lets us correct inaccurate or unflattering framing at the source.
How long does GEO take to work?
It varies by platform, and this space is rapidly changing. Perplexity crawls in near real time, so changes can surface quickly; ChatGPT and Gemini rely on less frequent updates, so visibility can take a couple of months; Google AI Overviews track closely to your traditional SEO gains.
Can you guarantee AI visibility?
No - and any agency that promises it isn't being straight with you. What we can do is systematically improve the signals that make you more likely to be cited, and track the results so you can see what's working.
GEO Glossary
The AI territory comes with a lot of new acronyms - we get it. That’s why we’ve put together a glossary to help demystify these terms:
The practice of improving how often, how accurately and how favourably your brand appears in AI-generated answers from tools like ChatGPT, Perplexity, Gemini and Google AI Overviews. Where SEO optimises for ranking, GEO optimises for being cited and recommended.
Optimising content so it can be lifted directly to answer a question in an AI or search result. It's a subset of GEO focused on direct-answer formats.
The practice of improving a website's visibility in traditional organic search results. SEO earns the click; GEO earns the recommendation that often happens before it.
The AI system behind tools like ChatGPT, Gemini and Claude, trained on vast amounts of text to understand and generate human-like language. LLMs summarise and cite sources rather than returning a ranked list of links.
Google's AI-generated answers that appear above (AI Overviews) or in place of (AI Mode) traditional results. Showing up here means being seen before the conventional blue links.
A distinct, recognisable thing - a brand, person, product or place - that AI models associate with specific topics. Clearly defined entities help LLMs understand who you are and what you're authoritative on.
A query answered directly in the search or AI result, with no click through to a website. Visibility, not just traffic, becomes the goal.g
How often an AI platform references your brand or content in its answers. It's the AI-search equivalent of a ranking, and a core metric in an AI visibility audit.
How visible your brand is across AI answers compared with competitors for a given set of prompts. It shows whether you're the default recommendation or an also-ran.
Whether an AI assistant describes your brand positively, neutrally or negatively. Two brands can be cited equally often but framed very differently - sentiment is how you catch and fix that.
AI systems that don't just answer but take action on a user's behalf - comparing, shortlisting, even transacting. They rely on structured, machine-readable content to understand and use your site.
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