Ellie is TAG's Senior SEO Specialist, leading the agency's approach to SEO and GEO. With years of agency experience working for some of Australia's most recognisable brands, she's developed a sharp eye for where search is heading next. She works closely across the business to refine and elevate TAG's offering in this space - ensuring strategies are not only best-in-class today, but built for how discovery is evolving tomorrow. Ellie brings an analytical rigour that's grounded in a deep understanding of people. She holds a Master of Marketing Communications from the University of Melbourne, complemented by a Bachelor of Arts in Politics, International Studies and Anthropology - a combination that informs her ability to think both strategically and with genuine curiosity about human behaviour. In her spare time you'll typically find her practising yoga, planning her next holiday extravaganza, or hanging with her cats.