From Guesswork to ROI: How Nala Supercharged Growth with TAG, Klaviyo & Triple Whale

A Masterclass in Scaling Smarter, Not Harder.

Most eCommerce brands practice "Marketing by Hope"—spending big on acquisition, crossing their fingers that the attribution data isn't a lie, and sending generic emails that end up in the 'Promotions' tab graveyard.

In this exclusive 45-minute deep dive, TAG, Triple Whale, and Klaviyo pull back the curtain on the growth engine behind Nala, one of Australia’s fastest-growing disruptors.

Forget generic "best practices." This session breaks down the exact framework Nala and the TAG team used to turn data into magic, resulting in 6 consecutive quarters of revenue growth.

What We Cover (45 Minutes. No Fluff.)

• The Triple Whale Truth: How Nala uses real-time attribution to stop burning cash on underperforming ads and confidently double down on what actually moves the needle.
• Klaviyo Beyond the Newsletter: A look into the deep segmentation and 80+ automated flows that ensure 29% of Nala's total sales happen while the team is sleeping.
• The "TAG Growth Engine": The specific tech-stack integration that bridges the gap between customer acquisition and lifetime value.
• The Founder’s Perspective: Phil de Winter on the genuine growing pains of scaling and why "gut feel" is a luxury you can’t afford in 2026.

The Panel

• Phil de Winter – Co-Founder, Nala
• Adam Saunders – Senior Partnerships Manager ANZ, Triple Whale
• Edwina Jasarevic – Customer Growth Manager, Klaviyo
• Zoe Goodhardt – Partner, TAG (Moderator)

Ready to Engineer Your Own Growth?

At TAG, we don't do cookie-cutter strategies. We are a digital growth consultancy that combines high-level strategy with hands-on execution to help brands solve complex challenges with the right blend of people and technology.

If you’re ready to move past the guesswork and build a sustainable growth engine for your business, let's talk.

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