Melbourne Holocaust Museum taps TAG for social media push

Marketing agency TAG has been brought on by the Melbourne Holocaust Museum to broaden its social media reach, with a focus on expanding corporate engagement programs across Australian businesses.

The partnership will target brand awareness, community engagement and education through a dedicated social media strategy. Melbourne Holocaust Museum CEO Breann Fallon said the tie-up would extend the museum's corporate programs to a wider audience.

"In today's climate, the need for education, remembrance and challenging prejudice is more important than ever," Fallon said.

"Working with TAG enables us to use social media not just as a communication tool, but as a platform to engage and educate the community."

TAG partner and head of growth and marketing Zoe Goodhardt said social media had become a primary driver of awareness and engagement.

"We are honoured to help ensure the museum's stories, lessons and conversations reach the audiences who need them," Goodhardt said.

Source: adnews

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