No Unicorns, No Filters: Real Talk on Running an Agency
29 April 2025
1
min read
Written by
Zoe Goodhardt
We covered everything from Zoe’s go-to sources for marketing inspiration, key lessons from past client experiences, the myth of the eCommerce “unicorn,” and a candid take on the realities of influencer marketing.
- Truly effective influencers are rare. Most don’t treat it like a business, and the few who do often come with steep rates. Brands need to be selective and realistic.
- A fast 'no' is a strategic yes. Delayed feedback stalls momentum. Quick decisions give agencies the space to refine, adapt, and bring better ideas forward.
- Stop trying to hire a unicorn. No single marketer can master it all. Invest in specialized partners who bring depth, focus, and results in their domain.
Insights
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