TAG wins Fresho creative and digital account

Order management platform Fresho has appointed TAG to lead its digital advertising and creative strategy across Australia and New Zealand (ANZ), UK and US markets.  

TAG will deliver a data-led acquisition strategy, designed to enhance creative performance and drive scalable digital impact.  

Fresho director Nick Beattie said TAG’s strategic approach and expertise in performance marketing made the consultancy a natural fit.  

“As we continue to grow across ANZ, the UK and the US, we need a partner who can combine sharp creative thinking with rigorous performance execution,” Beattie said.  

“TAG brings a proactive mindset and a clear focus on lead quality, which is critical to our success across global markets.”  

Fresho joins TAG's client portfolio including MYOB, Shippit, Morgans, Australian Unity, Deakin University and Nielsen.

TAG were also recently appointed at the Melbourne Holocaust Museum to broaden social media reach, and to amplify Skin Control's e-commerce store.

TAG partner, Zoe Goodhardt said the partnership reflects a shared focus on scalable, performance-led growth.    

“The wholesale supply chain is undergoing rapid digital transformation,” said Goodhardt.  

“We’re excited to support Fresho with acquisition strategies that deliver measurable impact.”  

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Source: AdNews

You can find other articles below:

• Mi3
• Mediaweek
• Campaign brief