Modibodi Appoints TAG As Its Website Optimisation Partner

Following a three-month pilot, the extended engagement will see TAG manage Modibodi’s conversion rate optimisation (CRO) program, with a focus on data-led experimentation and improving how customers learn about, shop for, and experience period underwear.

“Our work with Modibodi has been some of our most rewarding work to date,” TAG partner and head of growth and marketing Zoe Goodhardt said.

“After auditing their existing website experience, we were able to introduce enterprise-level structure and learnings to deliver a 9.7x return on investment. Not only that, we educated audiences along the way with practical, actionable content,” Goodhardt added.

During the proof-of-concept period, an optimisation to the cart icon alone generated an annualised uplift of $400,000.

Testing also saved Modibodi more than $1 million in potential lost revenue.

“TAG has helped us find new ways to grow without losing sight of our customers,” Modibodi head of e-commerce Jacob Hodes said.

“Their CRO program has allowed us to make smarter optimisation decisions that protect revenue while supporting our community. Bringing them on for the long term was a no-brainer,” Hodes added.

Source: B&T