Gary is Head of Operations and Co-Founder at TAG, where he has invested over a decade helping build, roll out, and embed the systems, structures, and culture that power the agency's growth.

Gary's leadership philosophy is straightforward: great work comes from confident, supported people. He focuses on creating environments where autonomy and clear direction coexist - where teams can move quickly, collaborate effectively, and consistently deliver at a high standard. It's this balance of strong operational guardrails with genuine trust and flexibility that has helped TAG scale without losing what makes it great.

Since co-founding TAG, Gary has been the architect behind how the business runs - working alongside the team to design the operational frameworks, team structures, and ways of working that create clarity, accountability, and momentum at every level. His focus spans people, process, finance and performance, helping ensure the foundations are always in place for both exceptional client delivery and a high-functioning team.

As a founder, Gary remains deeply committed to helping build an organisation that is as adaptable as it is high-performing. Central to that is his hands-on role in people management - attracting, developing, and retaining the talent that makes TAG what it is - and where strong operations drive meaningful outcomes for clients and team alike.