Rebecca is a Customer Strategy Lead at TAG, where she works with clients on CRM strategy, retention marketing and lifecycle program development. Rebecca's background is in building things that keep customers coming back. She has years of agency and client-side experience in retail, travel, utilities, and B2B, leading CRM and loyalty programs from strategy through to execution. Hands-on across the platforms that matter, she brings both the strategic frameworks and technical fluency to make programs actually work.

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