Gemma is Client Engagement Lead at TAG with over a decade of experience across leading Melbourne agencies, built in complex, fast-paced delivery environments. She has led client relationships and shaped digital programs for some of Australia’s most recognisable organisations, including Adobe, Melbourne Cricket Club, The Salvation Army, and Nintendo. Her expertise spans large-scale digital work across strategy, discovery, and end-to-end website delivery, with a focus on aligning stakeholders and bringing clarity to complexity. Known as a steady, trusted presence within delivery teams, Gemma acts as a true extension of her clients’ teams - making sure they have what they need, when they need it, and helping translate ambition into clear, achievable outcomes.