Taya is a Marketing Content Specialist at TAG, where she brings both creative instinct and strategic thinking to every project. From planning, shooting and editing content to conducting social audits, tracking trends and analysing competitors, Taya ensures every piece of content is rooted in insight and built to perform. She manages the full content lifecycle, from initial strategy and shoot planning through to scheduling and delivery, while keeping clients informed and aligned every step of the way. Taya has a particular interest in attending client video shoots and conducting competitor analysis. Taya completed a double degree in Communication Design and Media and Communications (Advertising) at Swinburne University of Technology, graduating in 2024, bringing a strong sense of visual storytelling and creative strategy.